Unity partners with Insomniac Events on immersive concerts

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Unity has partnered with live music company Insomniac Events to create interactive and immersive online concerts.

Under the partnership, Unity’s team is helping to Insomniac Events create a persistent world, or metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One. 

And this metaverse will be all about music, said Peter Moore, senior vice president of sports and live entertainment at Unity, in an interview with GamesBeat.

Insomniac Event has nearly 30 years of creating concerts and community events, and it wants Unity to help it create a metaverse experience for its fans, where they can gather and engage virtually for live music performances regardless of location. Insomniac puts on more than 10,000 events a year that more than seven million people attend.

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Moore said the talks with Insomniac accelerated as the pandemic set in and live events were thrown into chaos. Unity has been working with Insomniac for about nine months on the project.

Insomniac’s premier annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The focus is on electronic dance music, and Moore said he made it over to the event with his wife to soak it all in. I expect that he was dancing the night away. Moore said he suspected he was the oldest person there. “They saw the writing on the wall as regards to how they future-proof their experience,” Moore said. “We’re building a virtual platform for them not just for EDC, which will be our first festival, but for