Why It's Time For Samsung To Put Exynos Out Of Its Misery
New information from Samsung’s home market suggests that the company is planning to make a new line of chips for its Galaxy smartphones, which is surprising because its Exynos chipsets haven’t managed to reach the level of big players like Qualcomm, MediaTek, and Apple. Samsung has been shipping its flagships with Exynos processors in select markets ever since the Galaxy S arrived with the ‘Hummingbird’ chip back in 2010. Samsung poached experts from Intel, ARM, and AMD to build its Exynos ambitions, but the results haven't been promising.
Even if one sets aside the performance gulf between Exynos and its rivals, optimization has been another issue that has historically resulted in some glaring problems for Samsung flagships with in-house chips. From camera performance issues and GPS woes to irregular jitters and bad thermal management, Exynos-powered flagships have cultivated an undesirable reputation over the years. The chip woes have been carried forward to another generation of phones in 2022, with the Galaxy S22 series being the most recent example.
Related: Samsung May Release A Galaxy Watch 5 Pro, With A Massive Battery Upgrade
So how Samsung can solve the issues with Exynos? The most obvious answer would be to get rid of the Exynos lineup and look elsewhere to buy chips for its phones, even if only for the flagships. But doing that would just be an official admission that Exynos was a bad product all along, and the reputation hit would eventually doom Exynos' prospects on low-end and mid-range phones, too. An alternate solution is going back to the drawing board and designing better chips, while also sunsetting the Exynos brand. Samsung appears to be doing just that. As per a report by Korean publication iNews24,
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