Unity CEO out following widely criticized pricing model update

polygon.com:

Unity CEO John Riccitiello has retired — effective immediately, as of Monday — as president, chief executive officer, chairman, and member of the company’s board of directors, according to a news release from the game engine developer. The move comes weeks after the disastrous announcement of Unity’s new “Runtime Fee” pricing model attracted widespread condemnation across the game development community, and necessitated a swift climbdown from the company.

James M. Whitehurst, advisor at the Silver Lake equity investment firm, which owns 9% of Unity, will serve as interim CEO while a replacement is sought, Unity announced. “I am honored to join Unity as interim CEO and president at this important time in its evolution,” Whitehurst said in Unity’s news release. The release made no mention of the recent controversy around the changes to its pricing model and Terms of Service.

On Sep. 12, Unity announced that it would be moving from its existing revenue sharing model for developers using its engine — which include many small independent developers, as well as the makers of games like Pokémon Go and Hearthstone — to a “Unity Runtime Fee,” which would charge developers for every time a game is installed on a device. The announcement was almost universally condemned by the video game developer community.

Following a boycott from mobile game developers, and the closure of several offices due to a “credible death threat,” Unity promised further changes. On Sep. 22, it unveiled a new plan with multiple changes, including that the Runtime Fee pricing system would not be retroactively applied to existing versions of Unity software, only the upcoming 2023 LTS version, expected to ship in 2024. But for many developers, it was too