The Gala for Good, a charity event featuring many of Twitch’s top celebrities, has a secret second use: helping streamers get along. Blaire, who goes by QTCinderella online, organized the live charity event. In the end, it raised over $250,000 for organizations dedicated to rainforest preservation work. But the event didn’t just raise money; it also served to build community among creators, which has always been a focus of the popular streamer’s work.
“I love bringing people together. I love seeing everyone. It feels like a family reunion whenever you get everyone in the same room,” she told Polygon via voice chat.
For Blaire, the event is just another notch in a growing list of events that bring streamers together. In spring 2023, she organized the second annual Streamer Awards, and she has planned other events, like Shitcamp. Blaire spoke with Polygon following TwitchCon about her charity work, building community among streamers, and the constant pressures that come with being an internet figure.
Prior to The Gala for Good, Blaire had a goal to organize two larger events a year. She’d already run The Streamer Awards, but that meant an entire year would pass until the community got together again. So she considered options for another event. A self-described “pathological people-pleaser,” she read comments online that pointed out the extravagant lifestyles of creators and questioned how these creators give back. She thought about what she could do, and landed on an idea for a gala.
“I thought, Something I’m really good at is getting people together. And so if I could get people together and make it a special event or charity, then that’s what I wanted to do,” Blaire said.
The event quickly drummed up buzz, as it
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