Ubisoft has 'paused' advertising on Twitter

pcgamer.com:

Ubisoft has confirmed that it has joined other major companies who have paused advertising on X, the social media platform formerly known as Twitter, following a Media Matters report which claims that the platform has been running ads for companies including Apple, IBM, NBCUniversal, and Comcast owner Xfinity next to pro-Nazi content. X denies that regular users will see such ads next to extremist content, claiming that Media Matters intentionally manipulated a feed to produce that result.

The list of companies who have halted activity on X is long and potentially extremely damaging for a platform struggling with a decline in advertising revenues: IBM, Apple, Disney, Warner Bros, Lionsgate, NBCUniversal, Xfinity, Sony, and others have all opted to stop running ads, at least temporarily.

Ubisoft is the first major game publisher we're aware of that's made the move. A rep confirmed the decision, first reported by Axios, in a statement provided to PC Gamer, although no further details, including a reason for the pause, were shared. According to the Axios report, Ubisoft had been running ads for Assassin's Creed Nexus VR on X.

X owner Elon Musk's tenure at the head of the company has seen a rapid decline in both users and valuation, driven by a refusal to moderate content and Musk's own increasingly overt embrace of antisemitism and baffling technical decisions. That's previously led Blizzard, Microsoft, and Sony to end X integration in their games and consoles, but this is something different: A large-scale exodus of major advertisers, pushed away by the alleged appearance of their ads next to pro-Nazi content.

X CEO Linda Yaccarino pushed back on the Media Matters report, and called on users (and, I would imagine,