Twitch has added mandatory content labels for all streamers so that viewers «can make informed choices», and gone into some detail about what behaviours it wants labelled from now on. The labels replace the existing «Mature Content» toggle and can be applied or removed at any point during a broadcast.
The «Content Classification Labels» are:
Twitch goes on to warn that should streamers fail to accurately label their content, the label will be applied by Twitch and they'll receive a warning. Should streamers persist after multiple warnings, their account can be locked for «days or weeks» depending on the circumstances. Interestingly enough, should a streamer be playing a game rated by the ESRB as for mature audiences only, a «mature-rated» content label will automatically be applied to the stream.
There's then an interesting FAQ where Twitch grapples with the big questions, such as if a streamer who swears occasionally will need the «significant profanity or vulgarity» label on their stream. This is very fuzzy stuff. Twitch says no, but says «cussing someone out in a game lobby» would require the label, so Limmy's screwed. «The occasional use of the 'f-word' or a genuine reaction to a moment in a horror game» would be fine however, which makes me wonder if the person who wrote this has ever seen a «genuine reaction» in their life, because that ain't what streamers do.
Other weirdly specific lines in the sand are drawn, almost all of which you just know are going to be stepped-on and smudged as streamers test the guidelines about. With the «drugs, intoxication, or excessive tobacco use» label, for example, sipping an alcoholic drink is apparently fine and doesn't need to be labelled but appearing «visibly intoxicated» or
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