When Spider-Man: Far From Home effortlessly grossed $1 billion on the heels of Avengers: Endgame, it didn’t seem as though franchise fatigue could affect the Marvel Cinematic Universe. In spite of the immense sense of finality that came with Endgame, audiences were still hungry for superhero stories set in that familiar world. However, a couple of years into Phase Four, Marvel burnout has quickly become a real thing that could impact the MCU’s post-Endgame longevity. Barely a week goes by without Marvel Studios dropping some new content, either in theaters or on the streaming-sphere of Disney+.
But the other issue is that having so many projects means Marvel doesn’t have a clear idea of where everything is headed. Dedicated Marvel fans are happy to watch a new episode of an MCU show on Disney+ every week, and they’re happy to shell out a few bucks to watch a new movie every couple of months, but Marvel Studios’ output has felt frustratingly aimless for a while now. Every new movie and streaming show seems to be setting up something else. Unlike the focused interconnected storytelling of the Infinity Saga, the multiversal shenanigans of Phase Four aren’t headed in any particular direction. What is the next big event? What is it all building toward?
Avengers 5 Shouldn't Try To Top Endgame
Marvel seems to be throwing everything at the wall and seeing what sticks. The Infinity Saga had a clear beginning, middle, and end. From Phase One to Phase Three, the MCU was singularly focused on setting up the threat posed by Thanos. Even outliers like Guardians of the Galaxy and Doctor Strange set up crucial plot points that fed into the backbone narrative of the Mad Titan’s search for the Infinity Stones. At the climax of Phase Three,
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