ByteDance’s portfolio of mobile games has generated more than $1 billion worldwide from player spending across the App Store and Google Play during the past 12 months. The company is most famous for its TikTok app, which has accumulated close to 3.7 billion downloads to date and $5.4 billion from consumer spending, not including the Android version of its Chinese twin, Douyin, reports Sensor Tower. Also Read — TikTok finally moves US users' data to Oracle servers in the US, but privacy may still remain an issue
Over the course of roughly two years, the company has expanded into mobile games publishing as it looks to diversify its business and challenge industry giants like Tencent and NetEase. It has launched subsidiaries such as Ohayoo and Nuverse, in addition to acquiring games companies like Mobile Legends: Bang Bang developer Moonton and Girls Chronicle: Idle Heroine studio C4 Connect. The latter studio also developed Red Alert Online, which is published by Tencent. Also Read — Facebook is planning a major redesign to compete with TikTok
As well as generating more than $1 billion, ByteDance’s mobile titles have generated approximately 139 million installs between June 21, 2021 and June 20, 2022. (Sensor Tower data does not include estimates for mobile ad revenue, or player spending from third-party Android stores, such as those available in China). Also Read — Instagram Reel's biggest rival TikTok may relaunch in India soon: Here's what we know so far
Mobile Legends: Bang Bang is the most successful mobile title in ByteDance’s portfolio, picking up more than 78 million downloads over the last year, accounting for about 56 percent of all installs. It’s followed by Ragnarok X: Next Generation at number 2 and another
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