TikTok Parent Company Is Ramping Up Its VR Division
ByteDance, the Beijing-headquartered ICT company behind the uber-popular video sharing apps TikTok and Douyin, is going deep on virtual reality (via Protocol and The Verge).
According to a source with knowledge of the situation, the company will be investing "tons of money" in developing VR content. ByteDance's initial investment is mainly going towards hiring, and more than 40 job listings have appeared for Pico, the Chinese VR headset company ByteDance bought last year.
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Many of these listings are for Pico's US studios based in California and Washington states and include positions such as head of VR game strategy and game operation manager while other listings point to a boost to the VR hardware division with openings for an optical engineer and systems design electrical engineer among others.
Pico is still far off the market positions occupied by its rivals such as Meta, Valve, HTC, and PlayStation, especially in the United States and it looks like the Chinese VR maker wants to expands its operations in the country with a job for someone "responsible for the sales and marketing of Pico's overall product in the US consumer market".
Pico's flagship device is the all-in-one headset the Pico Neo 3 Link, which launched in Europe in May priced at €449 (around $472 USD). This headset is similarly specced to the 256GB Meta Quest 2, which goes for $399, with both devices featuring the same Snapdragon XR2 chipset, 1832 x 1920 resolution per eye, and storage space. However, the Neo 3 Link comes with a DisplayPort connection which can offer better image quality when hooked up to a PC compared to USB-C.
ByteDance has grown rapidly since it was founded in March 2012,
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