Twitter was transformed into X earlier this year, and while the change was essentially a logo, name, and domain shift, company owner Elon Musk has much grander plans for his platform. From a simple messaging platform, in his own words, Musk wants to turn X into an ‘everything app', similar to China's WeChat, where people can do a bunch of different things outside of typical social media activities on the app itself. This can include even checking your bank account balance, applying for a job, watching a live stream, shopping for clothes, and even finding a date. Even if it sounds ridiculous, Musk is pretty serious about it and mentioned it all during the company's first all-hands employee meeting.
According to a report by The Verge, which published the full transcript of the meeting, Musk said, “We're rapidly transforming the company from what it was, Twitter 1.0, to the everything app. [An] all-inclusive feature set that you can basically do anything you want on our system. Obviously, that's not to the exclusion of other apps, but I think the fundamental thing that's missing that would be incredibly useful is a single application that encompasses everything."
And what would that include? Musk simply said, "You can do payments, messages, video, calling, whatever you'd like, from one single, convenient place”.
He added, “They have this in China, to some degree, with WeChat. We just don't have that. It doesn't exist outside of China. This doesn't mean that we just want to copy WeChat. I think we can actually create something ultimately that exceeds WeChat. We can do some pretty incredible stuff here”.
So, what are all the “incredible stuff” Musk is planning to do at X? Let us take a quick look.
During the meeting, Musk ran
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