What on Earth is going on with the Fresca drink obsession in The Boys season 2? He may not be the easiest character to like, but Chace Crawford's The Deep (Kevin to his friends) has experienced a highly tumultuous journey in The Boys so far, and will likely continue to do so in The Boys season 3. To the public, The Deep is a vain male model of a superhero, more concerned with Instagram likes and his hairstyle than saving lives. Behind closed doors, Kevin is far worse, forcing Starlight to perform a sex act on him to keep her job. The Deep is publicly outed as a predator and quietly moved away from The Seven to a small town with minimal crime as punishment.
In The Boys season 2, The Deep joins a cult — an incredibly him thing to do. Now indoctrinated by the Church of the Collective, The Deep is encouraged to confront his self-esteem issues and earn back his spot in The Seven. Deep is accompanied on his journey of self(ish) discovery by Eagle the Archer and Carol, and the trio delight in doing some soul searching… over a cool, refreshing can of Fresca, of course! The Fresca references in The Boys season 2 are so blatant and repetitive, it's natural to imagine there must be some significance behind them.
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The official word from The Boys' showrunner, Eric Kripke, is that the Fresca gag is nothing more than an in-joke. Speaking with CinemaBlend, Kripke alleged that the writing team were trying to imagine what alcohol-free cult members would drink, and Fresca just happened to be the lucky winner, gradually transforming into a running joke whenever the Church of the Collective are on screen. Taking the showrunner at his word, the Fresca joke could be seen as a riff on the
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