The best Super Bowl commercials of 2024

polygon.com:

The Super Bowl may be the annual culmination of the NFL season, but it has also long since swelled into being a stage for all sorts of matters of cultural importance. There’s the adorable Puppy Bowl, and a kid-friendly Nickelodeon presence complete with a SpongeBob concert inspired by “Band Geeks.” But one of the most important ancillary Super Bowl draws is all of the high-budget commercials and trailers that launch alongside the event. These ads range from actively cringe to genuinely clever, so we’ve collected this year’s highlights.

This ad from BMW stars Christopher Walken, and the car itself plays a supporting role to the legendary actor as he goes about a day in his life. The ad depicts a kind of hell where everywhere Walken goes, he is bombarded by people doing poor impressions of his iconic cadence to his face. It’s a cute premise, bolstered by a cameo by R&B star and Super Bowl halftime headliner Usher that suggests the two have some kind of low-level, long-running animosity.

Squarespace is a continual presence in my daily internet life; nearly every YouTuber I like has gone out of their way to accept a sponsorship from the website host. But what if Squarespace could sell itself through a big, cinematic story? Hello Down There is a short film directed by Martin Scorsese, showing a world where aliens have fully revealed themselves to humanity… but no one notices, because they’re on their smartphones! Luckily, the aliens can use Squarespace to get everyone to look up and pay attention.

Scrubs stars Zach Braff and Donald Faison show up to welcome new neighbor Jason Momoa to the neighborhood with a song and dance about how great T-Mobile is. This commercial mostly serves as a reminder of just how gosh darn charming Momoa is — although, if I were more of a Scrubs fan, maybe I’d be jazzed to see the sitcom star reunion.

You could argue the whole “sitcom stars reunite in a wacky setting celebrating a corporate product” was done better by Mountain Dew, which