The Batman Ticket Prices Are Being Raised By AMC Theaters
Fans planning to see The Batman at an AMC theater will have to pay a bit more, in comparison to its competitors.
After multiple delays due to the COVID-19 pandemic, The Batman is finally playing in theaters around the world. Unfortunately, eager fans may find themselves losing more cash if they plan to attend an AMC screening, as the theater chain is conducting an experiment with price increases.
Robert Pattinson's The Batman Is Certified Fresh On Rotten Tomatoes
Looking at the ticket prices, the standard screenings forThe Batmancost a dollar more than other movies like Dog or Uncharted, while the more elaborate screenings like Dolby and IMAX cost over $20 a ticket. AMC Entertainment CEO Adam Aron explained the new «variable pricing» method, comparing it to other entertainment venues like sporting events and concerts. He stated, «we charge a premium for the best seats in the house — as do just about all sellers of tickets in other industries.»
There is one silver lining to AMC's current practices. Their AMC Stubs A-List program is currently the most cost-efficient way to see movies. For only $20 a month, subscribers can go see up to three movies every week, with no fees on online reservations or IMAX upgrades. So fans looking to see The Batman multiple times this month should sign up for A-List. But if you plan on seeing it with a group, go to another theater if you can, as A-List won't cover your friends' tickets.
Diplomatically speaking, Aron's judgement is flawed. If he honestly thinks people put movies on the same level as live events, he needs a serious reality check. This is the latest in a long line of gentrification in movie theaters. Seeing movies used to be cheap entertainment for everybody. But more and more
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