The Australian games industry in numbers

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The Australian games industry has shown solid growth in recent years, more than doubling in size over the past six years and showing strong revenue growth in 2022.

As part of our Australia Games Week, we've scoured through various reports published bytrade body IGEA (Interactive Games and Entertainment Association) to get a better idea of where the local market stands.

While Newzoo tracked a slight decline for the global games market in 2022, the IGEA reported in June 2023 that the total market value for Australia actually grew by 5% to AU$4.21 billion ($2.67 billion).

The biggest contributor was unsurprisingly mobile at AU$1.56 billion ($989.2 million) which remained relatively stable compared to the year before. But the market also saw impressive digital revenues of AU$1.5 billion ($951.1 million). This included AU$499 million ($316.4 million) from full game purchases and AU$750 million ($475.6 million) from in-game transactions.

While the IGEA did not release a specific figure, it also reported revenues from subscriptions were up 55% last year.

Meanwhile, traditional retail enjoyed even more of a boost thanks to improved supply for all three consoles and a solid year of game releases. Full game software sales came in at AU$412 million ($261.2 million), while hardware topped this at AU$607 million ($384.9 million).

In the IGEA report, Sparkers' regional manager for Asia Pacific Aidan Sakiris wrote: "The Australian video game market thrived in 2022, driven by a diverse range of new software releases and improved hardware availability compared to the year prior. The retail software market experienced a healthy growth of 10% in value spend,