Take-Two Interactive Hints At NFT Integration

gamerant.com:

Over the past few months,non-fungible tokens, often abbreviated to NFTs, have continued to grow in popularity within the gaming industry as more and more companies are exploring cryptocurrency and blockchain technology. Dozens of new video games are cropping up every week that incorporate digital assets as NFTs become even more mainstream, despite the general unfavorable response such technology often receives from the overall gaming community. Aware of this adverse stigma attached, Take-Two Interactive, the parent company of Grand Theft Auto publisher Rockstar Games, states that it is still «convinced there’s an opportunity» for future integration.

For the uninitiated, non-fungible tokens have become the latest series of tradable digital assets to take over the internet. Marketed as the new way to buy and sell exclusive collectables using blockchain tokens, with the aim being that said collectables cannot be copied or replicated once sold to a patron, the technology has exploded in these recent modern times. However, the rise of NFTs and the acceptance of cryptocurrency in general as a viable form of currency is embodied in controversy, with popular gaming platform Itch.io outright labeling NFTs a scam.

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Regardless, in an interview with Nintendo Life, Take-Two CEO Strauss Zelnick briefly addresses a possibility where NFTs are incorporated in forthcoming releases as he is «highly convinced there’s an opportunity for NFTs to fit with Take-Two’s offerings in the future.» Zelnick, who does admit that he and the company are concerned with the rampant «speculation» that currently shrouds the technology, evaluates by reaffirming that «We believe