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Sandbox VR, which operates location-based virtual reality experiences, is collaborating with Netflix to create a fully immersive Squid Game virtual reality experience.
Launched in September 2021, Squid Game was an instant hit on Netflix as a gritty survival horror series where hundreds of game show contestants had to battle each other in games where the losers die. Millions of Squid Game fans have viewed over 1.65 billion hours of the show, making it Netflix’s most-watched show of all time. It truly creeped me out, and Squid Game seems perfect for social VR.
The Sandbox VR x Squid Game virtual reality experience is set to open late 2023.
The deal is a continuation of the love affair between games and Hollywood, which is a major theme of our upcoming GamesBeat Summit 2023 event, which will take place May 22 to May 23 in Marina del Rey, California, in Los Angeles.
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“We call ourselves the new movies,” said Steve Zhao, CEO of Sandbox VR, in an interview with GamesBeat. “With systems becoming more powerful, the narrative of games has really evolved.”
Now fans will be able to go from watching the show to living it in VR. I enjoyed the Sandbox VR Star Trek Discovery experience at the Sandbox VR location in San Francisco in pre-pandemic days. But the company had to shut down during the pandemic and go through a painful rebirth. As people started going out again, Sandbox VR thrived. And in November 2021, the company raised $37 million to
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