Why a strong infrastructure is non-negotiable for your game’s success
Presented by DataStax
Building your player base and making sure it thrives long-term requires the right technology tools, solutions and strategy. In this VB Spotlight, industry pros behind one of the world’s largest games share the key strategies and crucial technology that helps games rise to the top.
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A poor user experience will kill a game fast. For 50% of players, poor response in the games they play is their biggest frustration, and 34% will quit a session, or ditch even an entire game, in the face of bad response times. Of course, and unfortunately, a studio can’t control variables on the user’s end. But if it wants to stay competitive in an increasingly crowded market, it had better take charge of every other element of a game — particularly when it comes to putting its tech infrastructure in place and making technology decisions.
“If your game takes even as long as a blink of the eye to respond, that’s when players start looking for other options,” says Aaron Ploetz, DBRE and developer advocate at DataStax. “A good example of this is the launch of Pokémon Go, which fell on its face because the data store layer was not properly scaled. They didn’t think ahead of time in terms of the potential audience, and the technology they’d need to handle an influx of users. It’s about being prepared to handle your own success.”
For a game today, that means a real-time scalable data stack that can deliver user experiences, and back up engagement, retention and growth strategies. Developers need to launch the game with technology optimized to handle the situations you expect (like outages), the events you’re hoping for (like overwhelming popularity) and the possibility of expansion in the future.
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