Sony Defends PS Plus Price Hike, Explains Why It Won't Put Games There Day One
«We have to look at our pricing and we have to adjust to market conditions.»
By Eddie Makuch on
A top PlayStation boss has spoken out to defend the recent PlayStation Plus price increase and explain why the company does not bring its games to PlayStation Plus at launch like Microsoft does through Xbox Game Pass. Speaking to Barron's, PlayStation senior vice president Eric Lempel was asked to justify the recent PS Plus price increase, which saw the Premium tier go up by $40.
Lempel said, «Like practically everything else in the world, we have to look at our pricing and we have to adjust to market conditions.» The executive added, «We want to make PlayStation Plus great. With our reboot last year and introducing the tier system, a lot of consumers have recognized that there's a lot of value in PlayStation 5.»
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Lempel further stated that Sony had not previously raised prices for 85% of the world in «many years,» which is a contrast from other subscription services that regularly raise prices. Sony previously raised PS Plus prices in 2017.
The new PS Plus price increases were announced in August this year. In terms of new features coming to the service, Sony just announced a movie catalog and will add PS5 game-streaming soon. Microsoft raised Xbox Game Pass prices in July. In the wider entertainment space, Apple TV+, Netflix, Hulu, Disney+, and many others have raised subscription prices in the past year.
Also in the Barron's interview, Lempel was asked for his thoughts on Xbox Game
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