Mobile game mortality rate is 83% within 3 years | SuperScale
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The mortality rate for mobile games is 83%, meaning that percentage of games will die off within three years, according to research by SuperScale.
The company, which provides monetization for mobile games, said its study of 500 game developers also found that 43% of games perish during their development phase. Ivan Trancik, CEO and Founder of SuperScale, said in an interview with GamesBeat that is both “staggering” and “alarming.”
The Good Games Don’t Die white paper, published today by SuperScale, exposes the significant challenges prevailing in contemporary mobile game development.
Atomik Research did the interviews with 500 game developers across the United Kingdom and the United States on behalf of SuperScale. The report’s revelations portray a grim landscape where despite the industry’s high failure rate, a considerable 78% of mobile game developers continue to lean towards creating new titles, leading to a perplexing scenario within the $96.2 billion global mobile games industry.
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Atomik Research did the survey in October.
“The dilemma that gaming CEOs face right now is twofold. First of all, so you have hired people and you built a company, probably based on some really brilliant creative people that were there to really make a great game,” Trancik said. “Even if you’re lucky enough to actually do it, the next project will face headwinds. It’s never easy. You have to retain your top talent, delivery great
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