More and more popular films come from massive multimedia franchises, and that comes with upsides and downsides. The cinematic universe model features never-ending marketing machines that keep hype up for every project, but they also run the risk of giving away some of the films' best moments.
Sonic the Hedgehog 2 featured a ton of fun moments throughout, but savvy viewers may have been slightly disappointed to find that they've seen several of them already. Marketing big movies is a very difficult balance to strike, and Sonic 2 does some things right and some things wrong in its trailers and previews.
Sonic The Hedgehog 2 Easter Eggs
With every big film, comes a multi-million dollar marketing scheme. Fans would have a hard time avoiding the ads for Sonic the Hedgehog 2 if they wanted to. The first trailer dropped last December, kicking off a marketing campaign that lasted over four months. The trailers will continue even after the film's initial release, occasionally incorporating new details.
The ads sparked tremendous public excitement, especially after the first one revealed Idris Elba's performance as Knuckles. Though the character was revealed to be in the film before his first on-screen appearance, actually seeing and hearing him was an enormous applause moment worldwide. Tails, Knuckles, the Master Emerald, Eggman's classic giant robot, these things were all hugely exciting for longtime fans and newcomers alike. But, does that pre-film hype justify the diminished experience when it comes time to see the film?
The obvious question is; how does seeing these big moments in the trailer affect the film experience? For those who've seen most of the trailers, it ensures that many of the funniest gags, most impactful lines,
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