Sonic the Hedgehog's archenemy, Dr Robotnik (also known as Eggman), will shave his iconic moustache for Movember, Sega has revealed.
This news was the last thing we were expecting this morning, but it goes to show that even dastardly mad scientists can have a heart.
Movember takes place every year to raise awareness for men's health, both physical and mental. A portmanteau of moustache and November, it typically involves the growing of a 'tash over the year's penultimate month.
As they grow a moustache (some more impressive than others), men often raise money for charities tackling prostate cancer, testicular cancer, men's suicide and other such issues.
By encouraging men to get involved, the movement aims to get them talking about things that are often swept under the rug.
Plenty of celebrities have got involved in the past, including Hussain Manawer, Jackie Lee, Professor Green, Ghetts and Kevin Love.
But we can't remember a fictional character's involvement before now.
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Rather than growing one, Eggman will shave off his iconic moustache and have a smooth face for the duration of November. It's the first time he's gone clean shaven in the 30 years since he appeared on the Mega Drive, and it's all thanks to a partnership between Sonic Superstars and Movember.
The move follows research that found a third of men aged between 16 and 24 have taken part in Movember, and a fifth of them were motivated to look like their favourite character.
In a strange turn of events, the research also found that young
Read more on radiotimes.com