Samsung forges ahead with AI for all message
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Samsung put much of the marketing punch of its CES 2024 event behind the idea of making AI for all, using the transformational force of AI in the cause of democratizing technology.
It was a familiar theme of the day at the press day for the big tech trade show in Las Vegas, where AI has become a horizontal wave that is changing all companies and industries.
Samsung CEO JH Han said at a press event that Samsung’s investments in AI span over a decade. But he said today these “investments are coming to life not only in our products but in service too.”
He added, “We embrace the great social responsibility that comes with AI technology.”
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One of the big investments is in security technology in the form of Samsung Knox, which protects hardware and services using the latest technologies, he said. Samsung executive Shin Baik said the company is uniquely position to use AI to bring safeguarding to the entire chain of platforms and experiences in the ecosystem through technologies like Knox.
He also said Samsung is devoting more resources toward a more sustainable future via Samsung’s SmartThings Energy program. It has a deal to make SmartThings work with Tesla devices.
Samsung ships more than 500 million smart devices a year. He said that broad portfolio of powerful devices will bring AI and hyperconnectivity to all.
“AI has the potential to save us a lot of time,” he said. “Intelligence is becoming a part of our lives. It is making our lives more personal. Our goal is to bring AI to millions around the world.
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