Riot doubles down on music for Valorant Champions Tour 2023
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Riot Games has announced a new line up of music partnerships to promote the upcoming Valorant Champions Finals. Riot is taking the opportunity to expand the scope of its music partnerships including pop-up events throughout Los Angeles before the August 26 Finals.
The partnerships will feature several artists such as Grabbitz, bbno$, ericdoa, Emei and Jazz Alonso. Several of these artists have worked with Riot on music for the VCT before. Moreover, this selection continues Riot’s tradition of featuring EDM producers, pop singers and rappers to connect with a variety of fans.
The publisher is known for its event anthems and high production opening ceremonies. This year is no exception.
On July 31, Riot will release the VCT anthem and music video “Ticking Away” by Grabbitz and bbno$ to DSPs. The track will fuse rock and electronic beats and will be performed live during the Valorant Champions Finals Opening Ceremony.
The Opening Ceremony will also feature ericdoa who will perform his single “Greater Than One,” a previous Valorant collaboration. Vocalists Emei and Jazz Alonso will also debut a surprise track produced by ARB4.
Over 10,000 fans will gather at the Kia Forum to watch the Opening Ceremony. Riot expects over 2 million fans to watch both the performances and the culmination of the 2023 Valorant Champions Tour.
This year, Riot is also investing into more music activations to build hype before the finals. From August 13 to August 23, the publisher will host pop-up events in a branded DJ truck in various neighborhoods across the city. This will culminate in a one-night music event produced by Brownies &
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