Reggie Fils-Aime Slams Former Employer GameStop
Former President at Nintendo of America Reggie Fils-Aime recently revealed what led to his departure from the board of directors at GameStop. The reason seems to have been that he was cut out of conversations concerning corporate strategy. The company has been on shaky ground for nearly a decade.
The news comes from an interview conducted by Bloomberg during the South by Southwest festival in which Fils-Aime talks about his time at GameStop. Following his departure from Nintendo, the executive joined the board of directors at GameStop in the belief that he could turn things around for the failing company. Fils-Aime left about a year later.
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Fils-Aime said that he believed GameStop could be successful if only its management adopted the right strategy. "I believed that the company could be successful. I believed that with taking the right action that certainly the company would exist in time for the launch of the new systems,” he said in reference to current generation consoles. “And a company that services the core gaming audience the way they do would be able to have a successful future.” But management shut him out instead.
The executive pointed out that GameStop needed to find better ways of serving its customers. Management at the company however refused to listen to his advice. "The issue was that as the strategy was beginning to be developed, I asked to be part of the team to develop the strategy,” Fils-Aime explained. “I knew the business. I knew it as a consumer. I knew it as a vendor. I had pretty strong opinions on how the business needed to be pivoted. But I was rebuffed.”
Fils-Aime explained that GameStop doesn’t
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