Pokemon Go Revenue Hits Five-Year Low Amidst Remote Raid Pass Controversy
Niantic appears to be of the mindset that it can do almost anything to Pokemon Go, regardless of how unpopular that anything might be, and not suffer any significant ramifications. Just ride out the backlash and push forward anyway. That may not be the case when it comes to its recent remote raid pass controversy. The mobile game grossed $34.7 million last month, and while that might sound like a lot of money for any game to make in 30 days, it's the worst month for Pokemon Go's revenue in five years.
According to Mobilegamer.biz (thanks, VGC), Pokemon Go ranked 12th in terms of money grossed by mobile games for April 2023, placing behind the likes of Candy Crush Saga and Genshin Impact. Again, not necessarily out of the ordinary, but the money brought in by Niantic's heaviest hitter may well worry the studio. Not only its worst month since February 2018 but a significant drop off compared to March and February of this year.
RELATED: You Will Laugh So Hard When I Tell You How Expensive Pokemon Go Fest Is This Year
The $34.7 million generated in April was a 19 percent drop compared to the $42.8 million it made in March of this year, and a massive 40 percent drop against the $57.9 million in February. While it's natural for Pokemon Go's revenue to fluctuate from month to month as it ultimately depends on various events and whether or not new features are added, dropping to a five-year low is naturally a cause for concern.
As noted, the steep drop-off can likely be pinned on Niantic's insistence to follow through with Pokemon Go's remote raid pass changes despite backlash. Remote raid passes were originally added in 2020 to help people keep playing throughout the pandemic. Now life is more or less back to normal, Niantic
Read more on thegamer.com
