Palworld Dev Mulls Going Free-to-Play Live Service or Sticking With Pay-to-Play as PS5 TGS Rumors Swirl

ign.com:

The developer of Palworld has revealed a conundrum it faces as it looks to the future: take the game free-to-play and live service, or stick with its current pay-to-play model.

Palworld is the phenomenally successful multiplayer survival crafting game that's been dubbed ‘Pokemon with guns’ for its inclusion of creatures called Pals. It launched on Steam priced $30 and straight into Game Pass on Xbox and PC earlier this year, breaking sales and concurrent player number records in the process. Japanese developer Pocketpair has said the game was so popular, it couldn’t handle the massive profits the game generated.

While player numbers have declined somewhat since Palworld’s explosive launch, it remains one of the most-played games on Steam (Microsoft does not make Windows PC and Xbox player numbers public), sitting comfortably in the top 100. But for Pocketpair CEO Takuro Mizobe, thoughts are now turning to the future, and whether to make Palworld free-to-play and embrace the live service model so many other games have adopted.

In an interview with ASCII Japan, translated by Automaton, Mizobe said Pocketpair needs to make a decision between the two business models.

“When you think about it from a business perspective, making (Palworld) a live-service game would extend its lifespan and make it more stable in terms of profitability,” Mizobe said. “However, the game was not initially designed with that approach in mind, so there would be many challenges involved in taking it down the live-service path.”

One of those challenges would be turning Palworld from a pay-to-play game into a free-to-play game, which would in turn crank up the monetization. “It is common for live-service games to be F2P with paid elements such as skins and battle passes, but Palworld is a B2P game, so it’s difficult to turn it into a live-service game from the ground up,” Mizobe explained.

While there are examples of games that have successfully made the switch from premium to free (Fall Guys and PUBG