OTK launches creator-led publishing label Mad Mushroom
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Creator-owned media company One True King (OTK) has launching its own publishing label, Mad Mushroom at its second annual OTK Games Expo. Through its gaming personalities and crossover content, Mad Mushroom will give indie game developers unrivaled visibility.
While some creators have branched out into both game development and publishing, they have typically been launched by a single personality. In contrast, Mad Mushroom has access to several prominent creators and their 38 million cross-platform social followers.
While the company has not yet signed its first developer agreement, executives indicated that they are close to inking their first deal. The company plans to hire 10-15 employees initially and scale up as their slate of games expands.
Unlike other publishers, Mad Mushroom has the advantage of working with several of the most prominent gaming personalities. Streamers have propelled games like Among Us and Dark and Darker from obscurity into the spotlight.
Mad Mushroom plans to give creators a voice early in development to help games resonate with viewers. Signed developers will have access to prominent and creators from several genres to get variety of perspectives.
In fact, creating games that appeal to its streamers is the central philosophy of Mad Mushroom. There are no plans to specialize in a particular genre. Instead, Mad Mushroom is prioritizing replaybility, audience participation and games that create engaging content, on top of commercial viability. Additionally, developers with a unique story or background are a plus.
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