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Obi-Wan Show Marketing Begins In the Most Kenobi Way Possible

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Strategy UPS Booking Disney+ Launch Caused Obi-Wan Kenobi To Change From A Movie To TV Show
Lucasfilm President Kathleen Kennedy opens up about why Obi-Wan Kenobi changed from a movie to a TV show and how that change benefitted the project. Development on the Star Wars anthology project first began in early 2013 as Disney, having acquired Lucasfilm, looked to put together a number of spin-off films from the mainline franchise. Other projects put into development included a Boba Fett movie and the released Rogue One: A Star Wars Story and Solo: A Star Wars Story, the latter of which put a hitch in the other plans due to its box office failure.
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