NVIDIA's GeForce RTX 5090 GPU won't cost significantly more than the RTX 4090 as suggested by Kopite7kimi in a response to the recent rumors.
The NVIDIA GeForce RTX 5090 will be among the launch lineup of the next-gen RTX 50 "Blackwell" GPUs which will make a formal debut at CES 2025. So far, the configurations and high-level specs have been revealed. The RTX 5090 in particular looks very enticing compared to the RTX 4090 with 32 GB of VRAM and over 21K cores but these specs have also raised speculation and rumors about a potential price hike and some exaggerated claims.
Rumors from earlier this week claimed that NVIDIA's GeForce RTX 5090 would cost up to $2500 US while the RTX 5080 would cost over $1000 US. These are all guesses and bad ones for good reason. What I can say is that no AIB or partner has been briefed on an "official" or even an expected price of the next-gen lineup.
NVIDIA is in the process of briefing its partners on SKUs, configs, and specs but nothing besides that. In the current timeframe, AIBs and partners will see the blueprint provided by NVIDIA and devise their own PCB and cooling solutions, after which, the pricing will be finalized & that's typically close to launch after NVIDIA has come up with its MSRPs. Why the MSRP is important? Well, NVIDIA typically focuses on MSRP models since that is what its Founders Edition designs are going to be priced at and the initial reviews have to be based on MSRP models. The Non-MSRP models are designs where AIBs and partners can go all out with custom PCBs and innovative GPU cooling solutions.