Nope's Box Office Explained: Is It Disappointing?
The latest horror movie from Jordan Peele, Nope, has opened to strong reviews, but it remains to be seen whether it will be a box office success. Peele's debut feature, Get Out, was a huge success both critically and commercially and helped to usher in a wave of artistic, elevated horror movies. His second movie as a director, Us, had a somewhat more mixed reception but was just as big a box office success. The topic of how Nope's opening weekend should be judged has become an object of debate, with prominent publications such as Forbes and Variety coming down on opposite sides of the argument upon its initial release.
Nope stars Daniel Kaluuya, Keke Palmer, and Keith David as a family who trains horses for use in Hollywood productions. After a series of accidents, Kaluuya and Palmer's characters see a UFO and begin trying to document its existence. Nope's stellar cast also includes Steven Yeun, Brandon Perea, and Michael Wincott andhas received generally positive reviews, with critics praising Peele's direction and the movie's wide array of top-drawer performances.
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In its opening weekend, Nope was the number 1 movie at the box office, beating out Thor: Love and Thunder and Minions: The Rise of Gru in their third and fourth weeks, respectively. Topping the chart alone is impressive for an R-rated horror movie not based on existing intellectual property in the height of summer movie season. But it's a little too early to declare Nope a box office success.
One of the biggest metrics for determining Hollywood success is how much money a film makes relative to its budget. A movie that costs more than it makes is a loss for a studio, with recent examples
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