New player-centric Web3 tools prioritize gamers while streamlining development
Presented by Horizon
In the past, advancements in game development relied on upgrades to compute power and graphics. In the last decade, new distribution models like digital and mobile, and innovations in monetization such as free-to-play and ads, spurred gaming into the largest entertainment category in the world. Web3 represents a new paradigm that combines both fundamental technology and unprecedented opportunities for developers and players in how they monetize and enjoy games. And developing in this new paradigm is getting a whole lot easier, says Michael Sanders, Chief Storyteller and Co-Founder at Horizon Blockchain Games, the creators of Sequence.
“Web3 is a technology that unlocks creativity and monetization benefits for game developers and builders, while at the same time enabling flexibility and new experiences for players,” Sanders says. “We’re seeing Web3-based games enable higher player retention and spend. For example, Hunters On-Chain, an action RPG leveraging Web3 by BoomLand, sees 4.5x higher D30 retention, 7.2x higher ARPU, and bigger spending from whales compared to the Web2 version of the game. And as the utility of Web3 and blockchain expands, perhaps beyond the core gaming experience, players will find even more value, especially when brands begin to curate new and immersive experiences.”
Currently, the blockchain industry is picking up speed, and games built with Web3 elements are coming from developers ranging from small teams and indie shops to triple-A game studios like Ubisoft, Zynga, Nexon, Square Enix, Atari and many more. Big tech players like Google, AWS, and Microsoft all have entries into the blockchain services market and are continuing to explore new ways to integrate Web3 into their
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