Streaming giant Netflix says it estimates that roughly 100 million households are password sharing. With the substantial rise in subscription streaming services over the past decade, Netflix has seen its business model soar. Despite much competition to date, the service remains the biggest – and costliest – provider available. Since taking steps several years ago to block subscribers from accessing Netflix accounts with a VPN, the service has set its sights on what it feels is the next challenge to accumulating greater profits.
Much has changed both within Netflix and within the streaming landscape over the past decade. Having moved beyond simply providing streaming entertainment for its subscribers, Netflix has gained a foothold in cinema’s highest echelons. This hasn’t happened without some degree of controversy, however. Some prominent filmmakers like Steven Spielberg have raised concerns over the provider’s ability to be considered for Oscar recognition despite the limited theatrical runs of many of its most popular films. But as time passes, Netflix continues to adapt and dominate, ultimately making peace with many of its critics along the way. That being said, it hasn’t all been a case of the provider going from strength to strength. Most recently, Netflix announced that the number of subscribers has fallen for the first time in a decade, an issue that it partially blames on subscriber password sharing.
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As per a report from The Wrap, Netflix revealed during its most recent Q1 earnings report that roughly 100 million households are password sharing. The issue, which allows a subscriber to pass off the use of their account to someone
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