Monster Hunter Now Rakes in $14 Million on 5 Million Downloads in First Week
Monster Hunter Now , released by Niantic in partnership with Capcom on September 14th, has taken in an estimated $14 million in revenue since launch on the strength of five million downloads.
Some of the data from the report citing these numbers shows that $12 million was from iOS users and $2 million from Google Play. Around 70% of the total comes from Japan. This isn’t surprising, given the Monster Hunter franchise’s success over the years, and the revenue pike that followed an in-game event at the Tokyo Game Show late last month. This also follows a natural fit with character customization options and other designs choices intended to increase appeal in Japan as well.
Good news for its latest augmented reality (AR) game release from Niantic comes at a rough time for the company, which laid off a significant number of employees this year. Those layoffs were also accompanied by game shutdowns and canceled projects. Monster Hunter Now is so far heading in the right direction.
Like the company’s biggest success, Pokémon Go, Monster Hunter Now features a search for and collection of monsters in the world. It features some light RPG style progression elements as well as those previously mentioned character customization options and did we mention monsters of all types to collect?
In our preview, Steven enjoyed himself and gave some insight into similarities and differences between MHN and other Niantic games in terms of gameplay and monetization.
See more at Monster Hunter Now.
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