Brendan Sinclair
Managing Editor
Thursday 21st April 2022
User-generated content (UGC) is getting a lot of attention and investment around the industry, and that's a good thing for Mod.io, a modding platform intended to help devs integrate the user modding experience into their own cross-platform titles.
Speaking with GamesIndustry.biz, Mod.io CEO and founder Scott Reismanis says there's been a "massive uptick" in interest around the space in recent years, a rising tide that should lift all boats in UGC waters.
"There's certainly a lot of interest and money going toward it, and there's a generation of gamers who will have grown up playing Roblox-like experiences and will be used to that creation and the marketplaces attached to it," Reismanis says. "Everything's sort of pushing in the right direction."
Also pushing in that same direction has been interest in building a metaverse, which Epic Games alone has raised $3 billion to build in the past year. And when companies articulate a vision alongside their massive metaverse funding rounds, it's often one driven by users creating content for other users.
Even though Reismanis has been out shaking the fundraising trees recently -- Mod.io raised $26 million in a Series A round last year -- he hesitates to embrace the metaverse, no matter how buzzy the term may be at the moment.
"Regarding the metaverse piece, from our perspective that's a very loaded term," he says. "And obviously you can't have a metaverse without content creation. The whole definition is really freedom of choice and decentralization to a certain extent.
"The vast bulk of people pursuing [the metaverse]... are
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