Mod.io: How modding is moving into the mainstream of gaming
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Modding platform Mod.io is one of the companies that believes modding has moved into the mainstream, and it has 300 million downloads to prove it. The Victoria, Australia-based company believes that big game publishers are ready to embrace modding in a much bigger way, and that was one reason the company raised $26 million from the likes of Tencent and Lego Ventures in November.
Mod.io’s passion for modding is echoed by other modding companies like Overwolf, which has raised $127.5 million for the same cause. And then of course the other standout is Roblox, the user-generated content platform that is a leading contender for the metaverse and has a $25 billion market value.
From two decades of watching games and modders, Mod.io CEO Scott Reismanis believes modding going to be gaming’s next big thing.
“The strategic reason why studios should be thinking about modding is that it a way to build a community that allows them to move more rapidly, and to grow their business in a much more magnified way,” he said. “The challenge has always been that it’s always happened at arm’s length. Studios have had no real insight, visibility or control or access to their community because it’s always been happening external to them, whether it’s on ModDB, Nexus modes or other websites. And that’s really where I think it’s changing.”
On Mod.io, six mods were downloaded every second during 2021. Last year, the company saw a near 300% increase in mods created, and it saw a 250% increase in mods downloaded by players. In SnowRunner, players downloaded more than 100 million mods.
The company has improved its community tools and will
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