Micron Decides to Stop Selling All Crucial Ballistix RAM Modules

pcmag.com:

Micron has today announced that it will no longer sell the enthusiast-class memory products marketed under the Crucial Ballistix brand name. It means no new Crucial Ballistix, Crucial Ballistix MAX, or Crucial Ballistix MAX RGB products will be offered beyond remaining stocks of the DDR4 RAM sticks.

Although no clear explanation has been forthcoming as to why the Ballistix name is being dropped, Micron said the Crucial memory and storage ranges are set to expand. There's also going to be a continued focus on offering performance and gaming memory solutions.

The key statement comes from Teresa Kelley, Vice President and General Manager, Micron Commercial Products Group, who said, "Crucial JEDEC standard DDR5 memory provides mainstream gamers with DDR5-enabled computers with better high-speed performance, data transfers and bandwidth than previously available with Crucial Ballistix memory."

So it seems the enthusiast products will continue as DDR5 memory becomes mainstream, but it simply won't carry the Ballistix name anymore. I've asked Micron for clairification as to why Ballistix no longer works as a brand, especially considering how well-known it is, and will update this post accordingly if I hear back.

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