Micron ceases production of its Crucial Ballistix memory

pcinvasion.com:

In what is sure to come as an unexpected move to many, Micron has decided to end the production of its popular gaming RAM lineup. A press release from Micron announced the abrupt end of Crucial Ballistix memory. The press release states that Micron will “end-of-life” its Crucial Ballistix gaming memory, but it didn’t give a reason as to why. The decision is rather puzzling since Crucial Ballistix memory is fairly popular among gamers.

While it’s unknown why Micron decided to end the production of Crucial Ballistix memory, the company did say that it plans to “intensify its focus on the development” of its DDR5 product roadmap. Whether this means it’ll have enthusiast-level gaming DDR5 RAM in the near future isn’t clear. Micron does sell standard DDR5 memory without the enthusiast specs typical of the Ballistix lineup. For example, there’s no RGB on these sticks of RAM, which, as we all know, is unforgivable in the PC gaming space.

The discontinuation of Crucial Ballistix memory is a little strange in a lot of ways. DDR4 RAM is still very widely used in a lot of PCs. This is mainly because the benefits of DDR5 don’t vastly improve upon its predecessor at the moment. Right now, there isn’t much point in upgrading to DDR5 unless you’re an early adopter. There are also more and more companies developing high-performance DDR5 RAM, so the options that consumers have are constantly improving. Ballistix has been around for a really long time though, so it feels a bit strange to see Micron drop the branding just like that.

It’s worth noting that Micron will still produce its NVMe and portable SSD products. Teresa Kelley, Micron’s Vice President and General Manager of Micron’s Commercial Partners Group, said that the company is