Meta Tackles Revenge Porn, Sextortion With 'Take It Down' Platform
Meta is aiming to help young people stop their intimate images from spreading online without their consent with a new platform dubbed Take It Down(Opens in a new window).
The site is modeled after a similar service for adults called StopNCII(Opens in a new window). It's built in partnership with the National Center for Missing and Exploited Children (NCMEC) and funded by Meta.
"Losing control of your nude images online is terrifying, and if you're a teen it may feel impossible to reverse it," says a Take It Down promotional video included in Meta's announcement(Opens in a new window). "While you can't go back in time and unsend, we can help you move forward."
The initiative is part of Meta's efforts to curb "revenge porn," or when someone posts explicit images of someone else without their consent to embarrass or bully them. It will help also prevent "sextortion," or when someone uses online images as a threat for more images, sexual favors, or money, Meta says.
"This issue has been incredibly important to Meta for a very, very long time because the damage done is quite severe in the context of teens or adults," Antigone Davis, Meta's global safety director, said in an interview(Opens in a new window) with CBS. "It can do damage to their reputation and familial relationships, and puts them in a very vulnerable position. It's important that we find tools like this to help them regain control of what can be a very difficult and devastating situation."
To use Take It Down, young people under 18, or parents and trusted adults on their behalf, can submit a case on the site. The fact that users initiate the process is a critical difference between Apple's failed effort to scan iCloud uploads for child sexual abuse images,
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