While Enduring Games works on internal game and tech IP, the studio has built its reputation over the past four years as a powerhouse of co-development.
The Austin, Texas-based team has busied itself on 19 collaborative development projects since the studio’s foundation, across an impressive 70 SKUs. What Enduring isn’t however, founder and studio head Adam Creighton keenly highlights, is a traditional outsourcing outfit. Not that there's anything wrong with that; but Enduring strives to deliver a distinct blend of high-end collaboration and co-development, bringing not just experience and craft, but also values and an adaptable mindset.
That approach has ultimately seen Enduring listed on the Unreal Engine Service Partner Program. The official Epic initiative offers users of Unreal a catalogue of approved partners to work with on projects that make ambitious use of the engine’s abilities.
Creighton himself fell for the video game medium in the golden era of arcade classics like Pac-Man and Space Invaders, and early consoles such as the Atari 2600. Soon he would find himself drawn to home computers such as the Apple II, TRS80 and later, the Atari 520 ST, where the line between playing and making games was significantly eroded. His academic journey, meanwhile, would take him to studying technical communications with minors in industrial and instructional design, which in turn saw Creighton find work with outfits such as IBM and Visa.
Games were always on his mind though – even building out an early prototype games payment system in the early-to-mid 2000s at Visa. He also trained as a voice actor serving games and films. But it was ultimately a move to Emergent Game Technologies to work as a technical product manager on
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