MCU Haters Still Miss Its Real Storytelling Achievement
Haters of the Marvel Cinematic Universe often reduce it to a populist franchise with too many characters, which means they fail to appreciate the expertise of the franchise’s long-term storytelling. The MCU has been in production since 2008, making it one of the longest-running franchises of all time. Throughout the years, it has successfully emulated the DNA of the comics that inspire it—building out characters and solidifying itself through connected storylines For these reasons and more, it’s collected its fair share of fans and haters.
The Marvel Cinematic Universe isn’t the first extended universe—notable predecessors include the Universal Classic Monsters franchise and, of course, Star Wars. Still, the MCU’s legacy feels like an unmatched phenomenon. Considering the fact that Marvel Studios went with a left-field choice as its opener—Tony Stark’s Iron Man—audiences and critics weren’t sure if this potential franchise had staying power. But, with the simple act of adding a post-credits scene that teased the Avengers, Marvel Studios initiated a massive storytelling journey.
Related: Every Marvel End-Credits Scenes Explained
Regardless of what MCU haters may think, there’s more to the franchise’s popularity than just being an industry-saturating trend. After all, no post-MCU expanded universe—like the DC Extended Universe or the short-lived Dark Universe—has replicated this level of success, despite their best attempts. Many people chalk up the MCU’s dominance to Kevin Feige’s influence. While he certainly plays a big role as the Marvel Studios president and primary producer of the films, other contributing factors to what the MCU has achieved are its collaborative approach, the “Phases” structure to storytelling, and
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