Like A Dragon: Infinite Wealth Has Rebranded Kamurocho's Sega Arcades

thegamer.com:

Like A Dragon: Infinite Wealth has rebranded all of Kamurucho and Hawaii's Club Sega arcades into GiGo arcades, reflecting a real-life change from 2022.

Although most Yakuza fans are probably anxious to see what happens to Ichiban and Kiryu in Like A Dragon: Infinite Wealth, anyone who has played the series before knows how hard it's going to be to stay on track with the main story. That's thanks to how many side quests and minigames there are to find and play throughout the game, with some of the best being classic Sega games that can be found at Club Sega arcades.

Only, that's not the case in Like A Dragon: Infinite Wealth. All of Kamurucho and Hawaii's Club Sega arcades have been rebranded to GiGo arcades, which is a big change for the series since Club Sega has slowly become synonymous with the series and one of its most beloved locations to visit.

The rebrand isn't without reason, though. In the real world, Sega's parent company, Sega Sammy Holdings, sold around 85 percent of Sega Entertainment's stock, which is in charge of managing its arcades. This stock was bought by Genda, a Tokyo-based amusement management company, in 2021, which made it the new owner of the arcades.

Although Genda originally wanted to keep the Sega name for marketing purposes, that changed in 2022, as the company announced that it was going to be getting rid of the Sega branding from all of the arcades and replacing it with GiGo, which is now reflected in Like A Dragon: Infinite Wealth as all the arcades across the game now carry that branding.

Don't worry, though. Even if Club Sega has been rebranded in Infinite Wealth, you can still play a bunch of classic Sega arcade games in there, just like old times.

Although it is a little surprising to see a game that's published by Sega get rid of what is essentially free advertising for the studio, it does make sense considering that Yakuza likes to keep its world evolving to reflect how it is in real life. One of the highlights of the series