LG is now a ‘smart life solutions’ company. Here’s how AI, content, vehicle software, and HVAC play a key role in it

tech.hindustantimes.com:

Being recognisable in the global consumer electronics industry is not easy. Imagine the effort it must have taken to ensure that people associate Apple with creative work and aspiration, or how graphics cards instantly remind you of NVIDIA, how ‘Thanda matlab Coca Cola' spread like wildfire, and how iPod was once the default term for MP3 players.

Similarly, LG, or Lucky Goldstar as it was known before, is renowned for its appliances. Visit any Indian household, and it is likely that you will find an LG product—be it an AC, TV, fridge, or simply a microwave. It took LG years of groundwork and brand building to make people aware of its products, and while it was successful in associating appliances with the branding, the company is now diversifying—to become a “smart life solutions company.” And no, as it would seem to many, it's not simply a rebranding exercise; it's an overhaul that LG wants for its brand image—to create a good life for people as the world of consumer tech changes rapidly.

To put it simply, LG doesn't only make appliances. In fact, its portfolio of products now also includes vehicle solutions, which focus on making your car an extension of your home, if you will. Plus, it is working on educating the masses about social media algorithms and how to tweak them to console good content. Of course, it has its own AI strategy, with its own principles governing the development of ‘Affectionate Intelligence.' Plus, the company is constantly working to improve in its current domains, such as HVAC solutions, to promote electrification and do its part in addressing climate change.

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AI for Apple is Apple Intelligence, similarly, for LG, AI stands for ‘Affectionate Intelligence,' and the company treats the field as a means to care and convenience to people's life.

But, firstly, let me address the elephant in the room: how does AI come into