Lessons learned from getting an indie publisher off the ground
Brendan Sinclair
Managing Editor
Tuesday 1st March 2022
It was about a year and a half ago that a group of former Techland developers announced their new indie publishing outfit Untold Tales, along with their intent to "cut the crap" from the publisher-developer relationship.
In a discussion to touch base and share a progress report on how that plan is turning out, Untold Tales CEO Maciej Łączny tells GamesIndustry.biz the company's life has been eventful at the very least.
"It was a roller coaster journey, I think it went even faster and more than we expected," Łączny says.
The company was founded in August of 2020 with just four people, some investment backing, and a promise to build its deals on transparency, trust, and common understanding.
That pitch was apparently appealing. By the end of 2020 -- just three and a half months after forming -- Untold Tales had signed five titles and even launched one of them: the Switch version of Hong Kong Massacre.
Untold Tales was barely off the ground when it published Hong Kong Massacre on Switch
The pace didn't let up much in 2021. The team grew to 20 people over the course of the year, and they published more titles: Beautiful Desolation, Aspire: Ina's Tale, Golf Club: Wasteland, and Arise: A Simple Story.
Including released titles, Untold Tales now has ten projects under its belt.
"It looks like an easy ride, but there are some things we really got to know along the way," Łączny says.
"Most of us come from the AAA industry. We worked on the development end dealing with a lot of big titles in the past and not all of those learnings can be transferred to the smaller-scale indie market."
When asked what went right with Untold Tales in its first year and a half, Łączny zeroes in on the
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