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King's Candy Crush Saga hits $20bn in lifetime revenue

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27.09.2023 - 18:11

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gamesindustry.biz:

On the 20-year anniversary of King, the firm has announced that Candy Crash Saga has earned $20 billion in consumer spending.

The match-3 puzzle game initially launched in 2012 and has regularly seen new content updates.

King's title has been downloaded over 5 billion times as well.

Candy Crush Saga general manager Todd Green said, "Over the past ten years, Candy Crush Saga has become a cultural phenomenon that brings joy every day to millions and has been downloaded more than three billion times and counting since it launched, becoming the most downloaded casual match-3 mobile game of all time."

Check out GamesIndustry.biz's 2022 interview with Green and Tjodolf Sommestad about ten years of Candy Crush.

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