A promotional display at CinemaCon boasts the debut poster design for John Wick: Chapter 4. The neo-noir action franchise quickly became a global sensation following the first John Wick's premiere in 2014, spawning two sequels, a prequel comic, and the upcoming spinoff series, The Continental, which focuses on a younger Winston (Ian McShane). The slick and brutal martial arts action blended into neon-strewn cityscapes brought Keanu Reeves right back into the blockbuster spotlight he dominated in the early to mid-2000s, spawned a host of knockoff movies, and made John Wick a household name.
The first three John Wick films had relatively easy productions and theatrical premieres compared to the fourth entry, which got delayed due to the COVID-19 pandemic and Reeves's return to the Matrix franchise. Long-time franchise director Chad Stahelski didn't begin filming until last June, after the expected premiere date of May 21. Accordingly, Lionsgate pushed John Wick: Chapter 4's release date back to March 24, 2023, but filming wrapped last October, and the highly-anticipated film is officially on track to release.
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Lionsgate affirms their hit action film's status with the first promotional artwork out of CinemaCon in Las Vegas. A huge multi-paneled array shows Reeves clad in the protagonist's well-defined medium black hair, suit, and pistol, seemingly ready to engage an enemy. The title reads John Wick: Chapter 4, and cherry blossoms grace the sides of the poster, enveloped in green and red lighting. Check out the design below:
This poster is simple but effective. Not much seems to have changed regarding Wick's appearance, which has historically been
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