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Wave, a music metaverse company, said it is launching is first non-fungible token (NFT) collection with the artist Teflon Sega.
Wave has enabled musicians to hold virtual concerts online for musicians such as Justin Bieber and The Weeknd. Those interactive experiences took off during the pandemic when artists couldn’t appear in person, but now they’re becoming part of a regular way for musicians to reach audiences, said Adam Arrigo, CEO of Wave.
And NFTs are a new way for artists to experiment with their fans and open new revenue streams, he said. To mint the NFTs, Wave worked OneOf, the Quincy Jones’-backed, NFT platform built specifically for the music community. OneOf has worked with the Grammy Awards, Doja Cat, The Game, The Breakfast Club, and more.
“This is our first drop that we’re doing with an artist that we’ve actually been working with to do multiple shows, andwe thought it was a really fitting way to begin in this space,” said Arrigo. “Teflon Sega is actually an avatar-based artist. And he makes a lot of his living actually just from selling NFTs like virtual goods. We really see Teflon Sega is kind of like the future of artists and how they might monetize in a new way.”
Wave and OneOf are working together to launch a fan-edition NFT for metaverse-born artist and producer Teflon Sega. The drop coincides with Teflon Sega’s follow-up performance, Dimensions Vol. 2. The live musical experience will take place on Wave. You can watch it on May 12 at 6 p.m. Pacific time. Arrigo said OneOf’s technology is proven.
While game developers and hardcore gamers in the West have voiced opposition to NFTs, musicians have
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