JioBharat captures 50% market share in sub- ₹1,000 segment: Here's how Jio achieved this feat

tech.hindustantimes.com:

Reliance Industries' 2024 annual report revealed that JioBharat, an affordable keypad smartphone, has achieved an impressive 50% market share in the sub- ₹1,000 segment.

Launched with the mission to empower every Indian with digital services, JioBharat has marked a significant step towards digital freedom for the 250 million feature phone users in India, bridging the digital divide like never before.

Since its launch a year ago, JioBharat has been transforming lives by offering features and digital capabilities such as UPI, JioCinema, and JioTV, enabling various segments of society to achieve more.

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This affordable device not only empowers users with smartphone capabilities but also provides high-quality and affordable data, making it accessible to the common people.

Despite the recent industry-wide tariff increases, Jio has maintained consistent pricing for JioBharat, allowing users to enjoy full digital capabilities at just ₹123 per month.

In contrast, the most affordable plans from other operators start at ₹199 per month and enables access to limited functionality, restricted to voice and SMS services, as their feature phones do not support data or LTE usage.

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In his letter to shareholders, Mukesh Ambani, Chairman of Reliance Industries Ltd, stated, "The launch of the JioBharat phone is another revolutionary step towards bridging the country's digital divide. A smartphone at the price of a feature phone, the JioBharat phone will go a long way in realizing a 2G-mukt Bharat."

In 2016, when Jio was launched, it left no stone unturned to democratise internet access and pass the benefits of technology to every Indian.

With affordable high-speed data and a ubiquitous network, technology was no longer a privilege for a select few.

The subsequent launch of affordable