Instagram Testing More Timely Content In Top and Reels Hashtag Feeds
Instagram has announced that it is making changes to its hashtag pages to make them more relevant to users. Instagram is one of the largest social media networks globally, with around two billion total users and one billion monthly active users, as of Dec. 2021. Owned by Meta (formerly Facebook), Instagram started as a simple photo-sharing app almost a decade ago but has since developed into a full-fledged social media platform that counts the biggest celebrities in the world among its userbase.
However, for all its popularity, it has also been under severe scrutiny over the years. The app has often faced criticism for making body image issues worse for teens and young women and for not doing enough to end the flourishing marketplace for illegal drugs on the platform. There have also been allegations that content related to suicide and self-harm flourish on the platform unabated. A new report from a child rights group also recently claimed that the app was pushing pro-anorexia and eating disorder-related content to millions of users, including kids as young as nine.
Related: How To Mute Someone On Instagram To Stop Seeing Their Posts And Stories
Instagram has announced that it is testing a redesigned hashtag search page without the 'Recent' tab. The 'Top' and 'Reels' tabs are not only being retained, but Instagram says it is testing «more recent and timely content» in these two tabs. This suggests that the company is fine-tuning its algorithm for these tabs to show fresh and trending content to offset the removal of the Recent tab to some degree. Instagram also said that the test will help it ascertain whether the changes would help users find more «interesting and relevant content on hashtags.»
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