Industry vets form Jam & Tea Studios to build multiplayer RPG using generative AI
Jam & Tea Studios has raised $3.15 million in seed funding to create what it describes as a "new generation of multiplayer roleplaying video games."
The investment round was led by London Venture Partners with backing from Sisu Game Ventures and 1Up Ventures.
Jam & Tea was formed by industry veterans from Riot Games, Wizards of the Coast, and Phoenix Labs. The remote-first studio is a huge believer in the power of AI and plans to use the technology to create its as-yet-unnamed debut title.
The company said AI can be harnessed to "empower previously impossible levels of player agency," with studio CTO Aaron Farr suggesting it could also unlock new gameplay possibilities.
"We’re excited for what AI unlocks in terms of design space and new gameplay possibilities," said Farr. "While we’re confident there will be improvements to workflows, we are far more focused on using AI to unlock game experiences folks have never seen before."
Fellow co-founder and studio CCO, M Yichao, said the company will also be leaning on AI-powered tools in a bid to empower its artists and designers. "As the volume of generated content grows with easier-to-use AI tools, the need for human innovation will grow as well," he added, suggesting that AI tools can actually fuel creativity.
It's currently unclear how exactly the studio will implement those tools, but, in a recent blog post shared on the Jam & Tea website, Farr said generative AI has the "potential to be an incredible new tool" that will streamline production and enable the team to pursue their creative vision without constraints.
"When there’s a shiny new tool, sometimes it’s easy to fixate on how to use it everywhere, because you want to show off the Brand New Thing And while
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