It’s hard to know where to start in describing how bad Imaginary is. The new horror movie from Blumhouse and director Jeff Wadlow (Kick-Ass 2) starts with the simple but promising premise of a haunted stuffed animal and a malicious imaginary friend, but its bland characters, muddy storytelling, and lack of scares leave behind a movie more lifeless than a teddy bear with no stuffing.
Imaginary’s mess of a story begins with a woman named Jessica (She’s Gotta Have It and Jurassic World Dominion’s DeWanda Wise) and her new husband, Max (Tom Payne), waking up after one of Jessica’s recurring nightmares. She’s being chased through a long hallway by a giant spider, who also happens to be the main villain in the children’s books she writes. The couple quickly decide that it’s time for them and Max’s two kids from a previous marriage, teenage Taylor (Taegen Burns) and much younger Alice (Pyper Braun), to move into Jessica’s childhood home, in hopes that the familiar setting will cure her of her nightmares. Max’s kids aren’t too happy about the move, though it isn’t quite clear how far they’re going or what their specific objection is.
It isn’t really clear whether we’re supposed to believe Jessica wants to get along with her new stepdaughters, or if her rudeness to them is an accidental problem of the script and the performance. Either way, after a few days in the house, Jessica ignores Alice by sneaking out of the house during a game of hide-and-seek in order to take a work call, leaving Alice to explore the basement and find Chauncey the creepy teddy bear.
Chauncey quickly becomes Alice’s new imaginary friend, who she talks to constantly and takes with her everywhere. This part of the plot strongly evokes M3GAN, without ever getting near that movie’s knowing sense of fun. All this setup happens by about 10 minutes into the movie, and it’s also where the coherent details of the plot end.
[Ed. note: The rest of this story contains significant spoilers for Imaginary. The good
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